How WE Throw a PR, PR Party!

Dipankar Zalpuri , 23 Feb 2013

YouMe&We threw a party to celebrate their 5th year in the biz! Since they do this for other people on a daily basis I thought it would be fun to sneak a peak behind the scenes, at how they put together a party for themselves! xoxo

Dipankar Zalpuri and Terence Lewis
Dipankar Zalpuri and Terence Lewis

At YouMe&We (YMW) Media, the emphasis is always on WE! It’s about people, and people always want to have awesome fun. So when WE decided to throw a 5th Anniversary party for ourselves, Fun began from the word go!

I’ve been told that I have a Type A personality when it comes to two things: business and throwing parties. So my team and I left no stone unturned. WE tackled the basic questions to begin with – When, Where, Who, and What?

Pria Agni and Narendra Kumar
Pria Agni and Narendra Kumar

When & Where? – First and foremost, Wednesday, 20th Feb 2013 was the chosen date so that WE could break the monotony of the long week with fun in the middle! Where was not very difficult – Hawaiian Shack, Bandra. For over 10 years now, Mumbai rocks at this most happening nightclub of all which has been rated as one of the Top 50 Bars in the World by the UK based magazine CLASS in 2008!

Who? – Immediately, WE put together short, sweet and simple E-invite & SMS invite to invite the Who’s who for YouMe&We. WE put together a guest-list comprising of key media members, clients and friends that purposefully included a jamboree of glitzy & glamorous celebrities.

the invite
the invite

What? – This was the tricky part and needed a lot of time and involvement! Most of what you read next, will answer this challenging question!

Due to short time to plan & execute, WE decided to reach early (about 3 hours) to Hawaiian Shack to make sure everything is in place. And yes, since we knew WE wouldn’t have time to change, WE were dressed to kill already! Well, at least the pictures looked nice!

Hawaiian Shack
Hawaiian Shack
Pria, Me, YMW Team Member Rizwan & Nikitha
Pria, Me, YMW Team Member Rizwan & Nikitha
Pria, Me, YMW Team Member Rizwan & Nikitha
Pria, Me, YMW Team Member Rizwan & Nikitha
YMW Team Member Priya, Rizwan & Me
YMW Team Member Priya, Rizwan & Me

Now, being in the PR & Media Relations business for Fashion, Luxury, Lifestyle, has taught WE an important learning. Everyone likes to be in the limelight and treated as a celebrity! So keeping the theme of Red Carpet in mind, WE kept a few photographers and a video crew to interview each and every one of our guests (especially those we know are not camera shy *chuckle*)

Reshma & Riyaz Gangji & YMW Team Member Prachi
Reshma & Riyaz Gangji & YMW Team Member Prachi

Drinks are very important, especially to add extra zing to the party! Apart from the regular, WE had 2 of the most famous & Mouth watering cocktails on the menu – Mohitos & Kaiprochkas. And we requested the bar-tender to be a little loose with the liquor bottles and let some extra poison pour in these delicious cocktails :)

cocktails
cocktails
cocktails
cocktails
One of the 8 starters on the menu
One of the 8 starters on the menu

And here is the cake – All 10kgs of it! It came and it was over in a flash after we cut it.

cake
cake

Another integral part of throwing a successful party is having good music. WE explained to the DJ that we never need a dull moment and to play only Billboard toppers. That means Hindi and Angreji – and DJ Sachin obliged.

DJ Sachin
DJ Sachin
And then the time came, cake for everyone!
And then the time came, cake for everyone!

Guests of Honour Terence Lewis and Sadhna Romy feed me sweet celebration!

Guests of Honour Terence Lewis and Sadhna Romy feed me sweet celebration!
Guests of Honour Terence Lewis and Sadhna Romy feed me sweet celebration!
And then some facial – Thanks Terence Lewis!
And then some facial – Thanks Terence Lewis!
And then some clean up…Thanks Shraddha Das!
And then some clean up…Thanks Shraddha Das!
Sudhanshu Pandey & Me
Sudhanshu Pandey & Me
more guests
more guests
Making sure that we got some fun elements captured from our guests :)
Making sure that we got some fun elements captured from our guests :)
Me & Hasnain Patel
Me & Hasnain Patel
Marcellous me & Pria
Marcellous me & Pria 

And of course I wanted to thank each and every one but the list was too long! Somehow I managed.

Dipankar Zalpuri
Dipankar Zalpuri 

WE distributed whistles so that our guests can make some additional noise without having to deal with sore throats next morning!

Guest Pradeep pumping up the tempo
Guest Pradeep pumping up the tempo
YMW Team Member Rizwan making sure guests were having fun while making noise!
YMW Team Member Rizwan making sure guests were having fun while making noise! 

The night went so well…. Phew!!!!!! WE feel so relieved and ecstatic celebrating 5th Anniversary of my company. Thank you to everyone!  Thank you my team!

Gimme 5!
Gimme 5!!!! My strength….My team ☺
Gimme 5!!!! My strength….My team ☺

Last but not the least!!! It would have been incomplete without my girl friend’s support…XOXO

Pria & Me
Pria & Me

Related Stories

Related Stories

More Lifestyle