Ever since Hedi Slimaine took over, he’s made some drastic changes to Yves Saint Laurent – the luxury house that was known for its path breaking approach to fashion. Firstly, he dropped the name Yves. He works out of LA instead of Paris, which is the HQ. Now, for the pre-fall ad-campaign, he’s roped in some very unusual campaign stars.
Rockers Courtney Love, Marilyn Manson, Sonic Youth’s frontwoman Kim Gordon and recording artist Ariel Pink are outfitted in some pretty spiffy clothes. I’m still unsure if these stars would get me to jump out of my chair and make me whip my credit card out.
What do you think of the campaign? Ground breaking or just plain publicity stunt?