Actress Kareena Kapoor – the brand ambassador for Limca – is seen in the latest advertisement playing the role of a friend and mentor to her co-protagonist. She provokes him in a light-hearted manner and pushes him to strive for more instead of simply accepting circumstances. The focus is to stimulate the “go-getter” spirit in viewers.
Speaking about her role in the ad, Kareena says, “The TVC will see me motivating a young guy to express his feelings to the girl he loves and not just sit back. The new Limca campaign is a very encouraging one that would connect well with the youth – and I am enthused by the fact that I am the torchbearer of this inspiring message.”
See the ad-film here:
You can also see the making of the TVC here: