Generations of women have grown up on romance novels by Barbara Cartland and Mills & Boons. So it was an interesting marketing strategy for Balaji Films to tie-up with Harlequin India and launch a special edition of Mills & Boons novels and call it the Lootera collection.
Priced at Rs.295/-, the love stories by authors like Emma Darcy, Lynne Graham and Penny Jordan, reportedly depict the depth and intensity of love, similar to the chemistry which Sonakshi Sinha and Ranveer Singh exhibit onscreen in Lootera.
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Pix: Yogen Shah for MissMalini