A source tells us that Priyanka Chopra, who’s happy with the response to her new song Exotic, has asked her label to commission a few remixes for the track as well. While it’s common for international artists to put out club mixes of their songs once released, Priyanka, we’re told, is also interested in a Desi remix of Exotic. She hasn’t zeroed in on an artist as of yet, but from what we hear, she’s quite keen to work with Salim-Suleiman – they were behind the Desi remix of Lady Gaga‘s Born This Way. A Desi remix of Exotic sounds like fun, so we asked Anjula Acharia-Bath (CEO of DesiHits! and the lady responsible for PC’s musical career) if she could shed some light. Here’s what she had to say.
“Yes, club remixes are really common, and we do lots of different genre club mixes, one could be more hip hop and one could be more house or disco! It gives us an opportunity to get different audiences exposed to Priyanka’s track. Since the track leaked and went up on SoundCloud and YouTube, the DJs have picked it up themselves and we have a ton of really cool remixes from all over the world that we love, and DJs globally are spinning in different clubs. Right now we haven’t even gone to radio in the USA as it’s a very different process in America to how things work in India. Since it leaked, we are letting the track percolate in clubs and online and the early traction it’s getting is amazing (6 million views is pretty staggering in a week for a new recording artist!). The remixes we are working on right now are for Canada and America we have a whole range or them from Club, House, Electro, Desi, Dance and many of them have been released on blogs in the USA like Idolator and poponandon. We have more coming. :)
We have some really cool desi remixes coming for PC. We have one with Josh as well.”
So, keep an eye out – there’s a lot more Exotic headed your way!