The New Sound of Tata Nano, is Awesome.

MissMalini , 30 Jul 2013

So I’m digging this Tata Nano commercial. It’s super hip, fun and fashionable. Besides you gotta love my power girls Sarah Jane Dias and Masaba Gupta :)

Sarah Jane Dias
Sarah Jane Dias
Sarah Jane Dias
Sarah Jane Dias
Masaba Gupta
Masaba Gupta
Masaba Gupta
Masaba Gupta

So imagine my joy when I discovered my pal Sid Shah is in it too! You can see him for a split second at second at the 42ish mark (look for the handsome devil in the bright blue jacket) and again with a group next to Masaba wearing the same jacket at around 1:19.
Psst. This is what you’re looking for :)

Sid Shah
Sid Shah
Sid Shah
Sid Shah

I asked him what the experience was like and this is what he had to say, “As I foray into Bollywood… proud to represent a reputable company such as Tata. I would like to thank my director, friends, family, and choreographer without whom none of this would be possible. Rumour has it that my next scene may last more than 1 second.” Hahahaha this is why we love you Sid Shah Live!

But seriously Sid tells me, “the point was to celebrate young people and entrepreneurs who are awesome and have energy to inspire people to fulfill their dreams.” #LoveThat

PS. They shot this video at Kala Ghoda (Masaba Instagrammed a pic three months ago, albeit in a different outfit!)

Masaba Gupta
Masaba Gupta

And how can you not love these neon fun bouncy balls?! #FTW Tata Nano, you’re awesome.

FYI, the catchy jingle, called the Sound of Awesomeness was composed by Dhruv Ghanekar in four versions, 20, 30, 60 and 90 seconds. The voice belongs to Gayatri Iyer (married to Kunal Ganjawala) you probably recognise her from the song My Dil goes Mmmm (Salaam Namaste). xoxo

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