Benetton has always had some pretty ground breaking ads. The latest one set to appear is like none other. Lensed by the famous Mikael Jansson whose works have made their way to the pages of Vogue and Interview. The Colourful Vibes campaign features six young talents that represent music and fashion’s best up and coming icons. Wanna know who they are?
Music and fashion’s latest It Girl, Los Angeles-born Sky Ferreira, is an ice-blonde pop legend. She made her debut on MySpace and has written over 300 songs to date, many of which depict her own generation and aspirations. Sky can often be spotted at New York and Paris fashion week, sitting in the front row or deejaying at the after-parties.
20 year old British, Louis Simonon has music in his blood as being the son of punk rock band The Clash’s bassist, Paul Simonon. Louis and his brother Claude soon made their mark on the fashion and music scenes. Louis’ modelling career started with a bang with a photo shoot that saw him land the cover of Dazed & Confused in 2009.
22 year old American model Chloe Norgaard, famed for her signature technicolor hair and psychedelic look, is a die-hard globetrotter, always on the move whether attending fashion shows or touring as a DJ. She is crazy about colours, music festivals – where she finds inspiration – loud music, metal and the good things in life. Cultural diversity is something she finds endlessly fascinating.
South Korean-born model Soo Joo Park is 23 years old. As a child and teen, she played both piano and flute before deciding to concentrate on completing her piano studies. She also sings, and formed a band with a college friend who shares her love of 70’s rock. Her idol is David Bowie.
Theophilus London, the Trinidad-born Brooklyn-raised rapper, is known worldwide for his genre-bending music and eclectic fashion sense. A true style icon, Theophilus’s stock in the fashion world has rocketed along with his music career.
British model Lily McMenamy was just 18 and fresh out of school when she took the decision to move to Paris on her own. Her game-for-anything spirit combined with her refreshingly unconventional beauty has seduced the fashion world. From an ethnically-mixed background, her interests range from cinema to art, literature, fashion, yoga and cooking.
It doesn’t matter if you are into rock or pop, techno or hip-hop, alternative or classical- we are all different in our musical tastes, but the love for music is one passion that unites everyone regardless of their background. The Benetton Autumn-Winter 2013 product campaign revolves around this aspect to portray how it unifies diversity – of people, identities, cultures and of their many melodies – therein lies our future.