“I am excited to be a part of Coke [email protected], Season 3 – a show that is a part of many cultures ranging from Tibet to the Middle East. Coke Studio celebrates diversity coming together to music that appeal to an even broader segment of people,” said the Mozart of Madras, AR Rahman, at the launch of the third season of the famous TV show, in Mumbai yesterday.
“My compositions for Season 3 of Coke [email protected] celebrate cultures, under the overarching theme of happiness. I teamed up with Prasoon & Late Valee sir (Tamil Lyricist) to create the lyrics for a couple of my songs on happiness and am pleased with the outcome,” added AR Rahman.
The third season will premiere on August 17th on MTV. It brings together eminent music producers and music artists from different parts of the country. While A R Rahman, Salim-Sulaiman and Ram Sampath will make their debut, Amit Trivedi, Clinton Cerejo, Hitesh Sonik, Papon will build on the success of Season 2.
And adding a dash of Bollywood glamour to the launch were Alia Bhatt, Varun Dhawan and Siddhartha Malhotra.
Sidhartha Malhotra, commented, “The most striking thing about Coke Studio is that it gives youngsters like me the great opportunity to have access to our rich cultural musical heritage. Properties like this just go on to establish that if there is good content, there is an audience for it.”
Pix: Yogen Shah for MissMalini