Ever since Frida Giannini took over Gucci, she’s changed direction from the highly sexualized collections of Tom Ford and reintroduced a sleeker, classier version of the Gucci woman inspired by the brand’s heritage. Her line has found fans among royalty, Hollywood and Bollywood personalities. Her designs have also been spotted on countless magazine covers. Check out the livestream below and it’s best viewed full screen. All set to see some Italian glamour?
Also do you want to know what are the 3 most iconic pieces from Gucci’s heritage?
During the 1940s, raw material was scarce owing to the World Wars. Guccio Gucci, founder of Gucci decided to experiment with unusual materials such as pigskin and linen to create handbags. He created the first ever Bamboo bag using that material as the handle. The shape was inspired by the saddle – a nod to Gucci’s equestrian heritage.
The Gucci Flora scarf was especially created for HRH Grace Kelly by Italian artist Vittorio Accornero. It was presented to the Princess by Rodolfo Gucci, son of Guccio. The Flora pattern was reintroduced by Giannini in 2005. She even shot a campaign with Kelly’s grand daughter Charlotte Casiraghi featuring this iconic print.
Jacqueline Onassis was her style icon during her day for her pill-box hats, skirt suits and oversized sunnies. It was also her penchant for carrying a Gucci Constance hobo bag, that led it to be re-christened to the Jackie O. First launched in the ’50s, the former First Lady was rarely spotted in public sans the bag.
What would you want to own from Gucci?