It’s become commonplace for designers and design labels to produce short films to promote their latest lines. Just recently, Manish Arora made his first fashionable film about the Varanasi widows who were allowed to play Holi for the first time in 2013.
Now, Label (a Ritu Kumar brand) has released a film (one minute and forty two seconds long) called The Assassin which has model Diva Dhawan playing the protagonist.
Of course, she wears clothes by Label as well. Which is why the “About” section of the video on YouTube helpfully suggests links to Label’s e-shopping website, in case you get tempted.
Watch the video here:
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