You Won't Believe How Much Dhoom: 3 Merch There Is!

Rashmi Daryanani , 20 Nov 2013
Katrina Kaif, Aamir Khan
Katrina Kaif, Aamir Khan

Okay, I totally understand using merchandise as a way to promote your film and build excitement, but Dhoom: 3 seems to have a ridiculous amount. The standard merchandise for films seems to be t-shirts, CDs and mugs, while other movies – like Krrish 3 – tend to take it a step further with action figures and mobile games. Dhoom: 3 is blowing everyone out of the water, though: they have a whopping 200 varieties of products, spanning everything from tablets to games to dolls to clothing. Here’s a full list of what you can expect to see in stores soon!

Katrina Kaif, Aamir Khan
Katrina Kaif, Aamir Khan

1) A range of electronic gadgets by ICE X that have been inspired by the movie: D:3 Ultra, a high-end gaming tablet; D:3 Spectra, an entertainment tablet for the youth; MiFi cloud routers; power banks; Bluetooth speakers; etc etc etc.

2) Toys from Mattel: Barbie Collector Dolls featuring Aamir and Katrina; Barbie apparel range for kids; a Hot Wheels replica of Aamir’s bike; racetrack sets; UNO cards.

3) The Dhoom: 3 mobile game by 99 Games.

Aamir Khan, Katrina Kaif
Aamir Khan, Katrina Kaif

4) Gifting items: greeting cards; gift-wrapping paper; calendars.

5) Gulf Pride 4T Plus Bike Oils.

6) CEAT tyres.

7) A line of fashion accessories for men by Orosilber – pendants, rings, wallets, bracelets, dog tags, belts, key chains, tie pins, cufflinks, etc.

8) Accessories from Collectabillia: fashion bags, sling bags, hats, USB sticks, hat magnets, caps, bandanas, etc.

Aamir Khan, Katrina Kaif
Aamir Khan, Katrina Kaif

9) Bike decals by Classic Stripes to “transform any bike into a D:3 look-alike bike.”

10) Diaries and notebooks by Nightingale featuring graphics from the movie.

11) Bed and bath items from Bombay Dyeing: Dhoom: 3 bed linens, cushions, bath linens.

Katrina Kaif, Aamir Khan
Katrina Kaif, Aamir Khan

12) Clown-theme scarves from Diva’ni.

13) Stationary from Archies: photo albums, calendars, posters, autograph books, etc.

14) Official account and sticker for the LINE app.

15) Dhoom: 3 helmets by Steelbirds.

Aamir Khan, Katrina Kaif
Aamir Khan, Katrina Kaif

16) Playing cards from Parksons.

17) T-shirts from Vox Pop Clothing.

*phew* In total, they have partnered with 20 brands to bring out over 200 variety of products over 20,000 retail touch points. The products range from Rs. 69 to Rs. 9000.

The only question that’s left is… how much of this translates to in-film branding?

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