Pria Kataria Puri’s Designs at India Resortwear Fashion Week are all About Lust

Pria Kataria Puri’s Designs at India Resortwear Fashion Week are all About Lust

Ranjit Rodricks
Pria Kataria Puri
Pria Kataria Puri

Best known as India’s kaftan queen, designer Pria Kataria Puri is all set to dazzle you with her luscious line-up of colourful resort wear on Thursday, 12th December 2013, as she opens the much awaited India Resortwear Fashion Week at the JW Marriott Hotel.

Having dressed an array of desi celebs like Aishwarya Rai Bahchan, Priyanka Chopra, Katrina Kaif, Tabu, Mahima Choudry, Raveena Tandon and Simone Singh and international stars like Madonna and Paris Hilton, Pria will literally have you lust after her latest collection.

Yes, this capsule line is called Lust and is inspired by a woman who strives to attain the best in life.

A design by Pria Kataria Puri
A design by Pria Kataria Puri

Says Priya, “We, as a race, are always lusting to stay ahead of the game and achieve perfection. At times, this can be a huge challenge but even then, we persevere and attempt to settle for nothing but the best.

I’m inspired by a woman who is constantly lusting after new challenges. She is a passionate, adventurous, and independent woman who can multi-task and do it all. She is the kind of woman whom the rest of womankind envy. They envy her style, poise and wisdom, while men lust after her beauty and charm.”

A design by Pria Kataria Puri
A design by Pria Kataria Puri

Pria will display on the ramp, her signature kaftans and swimwear. This time around, she accessorizes them with belts and antique gold lace to give them a more feminine look.

For destination weddings, Pria will also debut a line of saris, tunics, maxis, mini dresses, jumpsuits, crop-tops teamed with high-waist pants and hippie pants.

Of course, this being a resortwear collection, the designer has used bright and happy colours like neon greens, fuchsia, sunny yellow and turquoise. There will also be a selection of beachy off-whites, for those who prefer to keep their wardrobe muted.

A design by Pria Kataria Puri
A design by Pria Kataria Puri

Adds Pria, “Even though my IRFW collection will be more casual with a bohemian feel with lots of palazzo pants, blouses and capris, the collection still represents very high end fashion.”