Jai Ho's Title Trouble

Rashmi Daryanani , 09 Jan 2014
Salman Khan in Jai Ho
Salman Khan in Jai Ho

Jai Ho itself had a title change (it was earlier called Mental) and it turns out that one of its songs had to undergo something similar. Have you heard Photocopy from the film? That, actually, wasn’t the original title of the song. Initially, the song used the brand name “Xerox” in their lyrics, mostly because people refer to a photocopy as a “xerox” any way. However, the decision to change the title – and lyrics – of the song was made fairly last minute. The initial version of the song included Xerox, but was later changed when the makers realised that they would have to go through some trouble to get the necessary permissions to do so.

In fact, the team did approach the necessary people so that they could get this done. However, in order to get the permission, they had to go through a lengthy process and complete a number of formalities. We are told that the makers really wanted to use Xerox, but decided that they didn’t want to go through the long process, and therefore dropped the idea. They then opted to use the word ‘photocopy’ instead.

Daisy Shah and Salman Khan in Jai Ho
Daisy Shah and Salman Khan in Jai Ho

Sohail Khan confirmed the news, saying, “Earlier, the word Xerox was decided to be used in the song, but getting permission to use the brand name would have been very time consuming. So we stuck to ‘photocopy’ and I’m glad the song has got a very good response from the audiences.”

Not sure why they couldn’t get the required permissions this time around, because for two Salman Khan movies in the past – Dabangg and its sequel, Dabangg 2 – they have used the brands Zandu Balm and Fevicol respectively. And anyway, which brand wouldn’t want to be unofficially “endorsed” by Salman Khan?

What do you think? Do you like the song, Photocopy? And do you think Xerox would have made for a better title? If you haven’t seen the video yet, check it out below:

Psst! Have you heard? As part of promotions for the film, Salman will be gifting his firoza bracelet to a number of fans across the country. The actor begun wearing one after he had seen his father wearing it and liked it. Apparently, the bracelet has been used as a plot element in Jai Ho, because the makers think it’s a “strong part of Salman’s identity.” So to promote that, he will be distributing a number of them to fans in several cities. Would you want one?

Salman Khan's bracelet in Jai Ho
Salman Khan’s bracelet in Jai Ho

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