Kérastase Turns 50!

Karen Alfonso , 23 Jan 2014
K Creative team unveiling the magic of Couture Styling
K Creative team unveiling the magic of Couture Styling (Kerastase India Team: (Left to Right): Abhirup Nandy from Saks, Rohit Bhatkar from b:blunt, Genet Sandrine from Jean-Claude Biguine, Loic Chapoix from Dessange, Mumbai)

Women are always on the lookout for quality hair care products that don’t disappoint, and Kérastase continues to deliver after more than 50 years of luxury hair care. Known for their luxurious oils like Elixir Ultime, stem cell technology in Initialiste, cleansing shampoos and serums, Kérastase can be found in the vanity cases of Hollywood & Bollywood stars alike. Last night, in celebration of their 50th anniversary, the latest revolutionary line was launched – the Couture Styling range.

Smira Bakshi, General Manager, Kérastase India said, “This year, Kérastase celebrates 50 years of hair care excellence. The brand has always created innovative and iconic products with avant-garde formulations. With couture styling, Kérastase creates a new category in its range, a collection of six unique products with an alliance of fusion hold and freedom of movement for highly personalised hairstyles.”

The festivities began at the swanky and stylish F:Bar. Purple and blue coloured cocktails matching the colours of the new range were offered to guests. The show was performed by the K Artistic Team, the creative ambassadors of Couture Styling launch. The show featured a beautiful ballet performance which depicted sensuality in motion which can be created with the Kerastase Couture Styling products.

Kérastase Event
Ballet performance depicting fluid styling with the K Artistic Team

After the runway show, there was a brilliant dance performance that had the Kérastase India team changing their hairstyles… you can see in the video below!

Audhuna Akhtar
Audhuna Akhtar looking fabulous at the Kerastase Couture Styling launch

Designer and silhouette artiste, Archana Kochhar also graced the occasion. She has a deep understanding of luxury. Her aim has been to enhance her client’s beauty with a regal touch for any occasion, whether elaborate or casual. Needless to say, she has always appreciated the luxury, heritage and values of Kérastase, and has offered the brand personal patronage.

Archana Kochhar &Smira Bakshi
Couture designer Archana Kochhar & Smira Bakshi, GM, Kerastase, look stunning at the Kerastase Couture Styling launch
Sunny Leone
Sunny Leone added glamour to a glamorous event
Vikram Phadnis
Vikram Phadnis at the grand Kerastase Couture Styling launch

Guests spotted were Sunny Leone and her husband Daniel Weber, Adhuna Akhtar, Simran Kaur Mundi, Shamita Singha, Mahek Chahal, Masoom Singha, Tejaswini Kolhapure and Vikram Phadnis.

Kerastase Launch
Mashoom Singha flaunting her gorgeous hair styled by Kerastase

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Pix: Viral Bhayani for MissMalini

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