Model Hunt for the Next Indian Fashion Icon – Register Now!

Model Hunt for the Next Indian Fashion Icon – Register Now!

Karen Alfonso
Kalki Koechlin
Kalki Koechlin

Breaking into the modelling industry can be extremely tough, but sometimes it’s just sheer luck. Supermodel Kate Moss was discovered at the airport after returning from a holiday in the Bahamas, while Naomi Campbell was scouted at a dance recital. Where’s your lucky break you ask?! Well, Max Fashion has just launched a fashion property called Max Fashion Icon 2014, in association with Cosmopolitan – a nationwide hunt for the hottest rising stars. The property aims to be a launchpad for aspiring models to help them realize their dreams, and become India’s next fashion icon!

The Max Fashion Icon Panel
The Max Fashion Icon Panel

The 2014 Max Fashion Icon, in association with Cosmopolitan, will comb three of India’s metros – Mumbai, Delhi and Bangalore – for the next fresh face! The selection process is spread across two stages; City Auditions and City Finales, that culminate at the Grand Finale in Delhi on March 6th, 2014.

You can register through the facebook page, or you can email your pics (full lenth and once closeup shot), along with your details – height, weight, address, & phone number – to cosmo@intoday.com. But you have to hurry because registrations close soon!!

Last day for registrations are:

Bangalore – 6th Feb
Delhi – 12th Feb
Mumbai – 22nd Feb

The winner will get shot by famed fashion and Bollywood photographer Jatin Kampani for the Max Fashion Calendar, and they will appear on the glossy pages of Cosmopolitan, Women’s Health and Harper’s Bazaar. That’s not all – they also receive gift hampers worth ₹1.25 lakhs, a Max wardrobe, and will star in the brand’s next ad campaign!

The Max Fashion Icon Panel
The Max Fashion Icon Panel
From left to right: Kalki Koechlin, Gaurav Gupta, Nandini Bhalla, Aparna Bahl,Jatin Kampani
From left to right: Kalki Koechlin, Gaurav Gupta, Nandini Bhalla, Aparna Bahl,Jatin Kampani

The announcement held at Olive Bar & Kitchen in Bandra last week saw Mr. Vasanth Kumar, Executive Director – Max, Jatin Kampani, Fashion Designer Gaurav Gupta, Cosmopolitan Editor Nandini Bhalla and leading fashion choreographer Aparna Bahl. The announcement press conference was also attended by style maven Bollywood actress, Kalki Koechlin, who will serve as a panel judge for the finale round.

Nandini Bhalla
Nandini Bhalla

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