5 Things You Didn’t Know About Pepsi MTV Indies

Team MissMalini , 25 Feb 2014
Pepsi MTV Indies
Pepsi MTV Indies

1. The music for the Pepsi MTV Indies promo is actually an unreleased track by one of our favourite electronica producers, Dualist Inquiry. He’s also releasing a brand new video on the channel soon, which was shot all the way in Los Angeles.

Dualist Inquiry | Photo Credit: Sachin Soni
Dualist Inquiry | Photo Credit: Sachin Soni

2. Pepsi MTV Indies isn’t limited to a television channel – it’s an entire movement to support indie music and alternative culture. So there’s Pepsi MTV Indies stages at music festivals (most recently one at Ragasthan), an app that will help you identify indie tunes (much like Shazam) and learn more about your favourite bands, and a whole lot more planned.

MissMalini at Pepsi MTV Indies Preview
MissMalini at Pepsi MTV Indies Preview

3. The channel won’t have traditional ‘shows’, but have loads of music videos interspersed with short form vignettes. If you remember Shaai’r + Func asking fans to come to a gig in Carter Road a few weeks ago, it was for a fun vignette on busking! There’s Open Files on album artwork and design, Indiepedia, which explains popular indie terms, and a whole, lot more.

Pepsi MTV Indies
Pepsi MTV Indies
Vishal Dadlani of Pentagram joined Raghu Dixit for a very special rendition of Ambar at the Pepsi MTV Indies launch gig at Mehboob Studios in Mumbai
Vishal Dadlani of Pentagram joined Raghu Dixit for a very special rendition of Ambar at the Pepsi MTV Indies launch gig at Mehboob Studios in Mumbai

4. Ankur Tewari, from Ankur and The Ghalat Family has had a lot to do with the programming and content on the new channel. The band also debuts a music video for a brand new track called Tu Hee Hai soon.

Ankur Tewari
Ankur Tewari
Sidd Coutto of Tough on Tobacco and Ankur Tewari perform together
Sidd Coutto of Tough on Tobacco and Ankur Tewari perform together
Rabbi joined Ankur Tewari and the Ghalat Family to perform Bullah ki jaan
Rabbi joined Ankur Tewari and the Ghalat Family to perform Bullah ki jaan

5. There won’t be any VJs on Pepsi MTV Indies! That’s quite the radical move.

Pepsi MTV Indies
Pepsi MTV Indies

Related Stories

Related Stories

More Better Living