Coca-Cola peene ka kya faayda? Remember in Karthik Calling Karthik when Farhan Akhtar tells Deepika Padukone, “Agar mein pee loon toh kya tum mere nashe mein hone ka faayda uttaogi?” Remember, when she says,”No,” he tells her, “Toh phir peene ka kya faida?”
Four years later in 2014, the duo has definitely learnt the AD-vantages of drinking, only that the drink is now different – it’s Coca-Cola!
These supremely talented and widely acclaimed top performers of 2013 came together once again, this time for Coca-Cola. This campaign is another step in the company’s journey of taking Coca-Cola where it really belongs – the masses, the people at large.
In what we understand as one of the three TVCs shot, Farhan is seen in a totally new avatar, something he has not explored before, a rickshawala. Meanwhile, Deepika is a hardworking middle-class student who wants to pass exams and avoid her father marrying her off and being in the kitchen cooking mattar.
The first time I watched it, it was rather awkward to hear Farhan speaking in a rather colloquial language. As Deepika enters the frame with Farhan, the chemistry became more evident. The full 46 seconds was very smoothly executed and both Farhan and Deepika managed to keep the attention with the help of an interesting and funny story board.
The print ad showing Farhan and Deepika sharing a good laugh with a bottle of Coca-Cola each also warms the heart… or should I say, cools the heart. Their laughter comes across very genuine. It also looks like a moment when Farhan had just told a joke that cracked Deepika up! Knowing Farhan, that is so very possible!
End of the day, watching these two on screen again, I couldn’t help but think that they should so do another movie together.
Farhan and Deepika are clearly seen as great role models and are very inspirational for millions across the country, making them a very apt choice to endorse this brand.
While Deepika is glad to be playing her part in delivering Coca-Cola’s message of ‘happiness’ to one and all in a very ‘refreshing’ and engaging manner, Farhan is excited to bring this joy to millions of consumers across the country. He also said that the experience has been enriching and refreshing for him.
Themed, “Chhoti ho ya badi, har khushi mein Coca-Cola!” this campaign is set out to be as iconic as all other campaigns of Coca-Cola India previously. After all, spreading happiness can never go wrong, can it?
The campaign has been directed by Anurag Kashyap and scripted by Prasoon Joshi and his creative team at McCann Erickson. The music of the campaign has been created by Mikey McCleary and Vishal Khurana.
1. By now we all know that Farhan’s “Freddie Mercury” look at certain award functions and at Farhan LIVE concert in Chennai last year was not for any movie but was for the Coca Cola ad.
2. The Rickshaw has got WIFI…”Feeling Crajee Crajee Re.”