British lifestyle brand Superdry is launching in Delhi, and it comes just in time for you to shop their new spring/summer collection. To kick things off in Superdry style, Hauz Khas village will see a mega-bash EDM festival this Thursday to celebrate the launch. Stay tuned tomorrow on MissMalini, and follow #SUPERlaunch on twitter to win passes & goodies! But first, have a look at the new collection:
This spring/summer, Superdry has created the ultimate wardrobe for city chic, summery beachwear and festival fun. The women’s denim line is updated with a large palette of printed effects (stars, Navajo prints, contrast pocket detailing and bleach effects).
Keep it stylish with mix n match shirts and tops in broderie anglais and chambray effect fabrics, which don’t have the bulkiness of denim. For festival dressing, take your pick from neon tees with burn-out effect or try utility style with a flag jacket or super parka.
The men’s collection gets a refresh for spring/summer 2014 with stylish tailoring, premium materials, and dramatic details. Military themes are seen in the slim-cut Benjamin bomber in butter-sift leather, and the aviation-inspired flight jackets with hand-drawn appliques. Other options are retro varsity style with vintage-wash sweatshirts and hoodies. Check out the great colour options on the Bermuda shorts too!.