This Supermodel Scored a MAJOR Beauty Deal

Karen Alfonso , 24 Mar 2014
Kate Upton for Bobbi Brown
Kate Upton for Bobbi Brown

Sports Illustrated model Kate Upton has replaced Katie Holmes as the new face of Bobbi Brown. This is the 2nd time ever that the iconic make-up brand has zeroed in on a celebrity face to front their campaigns.

Don’t know who Upton is? Clearly, you’ve been living under a rock. Just 21, Upton scored the Sports Illustrated cover at the age of 18. Watch this video where she chats with Bobbi about all things beauty.

“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules”, says Brown, “She loves life and that is Pretty Powerful.”

“I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” says Upton.

“Kate is appealing because she is a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally,” says Maureen Case, President of Bobbi Brown Cosmetics, “The Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”  

With her all-American good looks and wholesome body – she embodies the message that Brown sends across through her line that of being pretty, powerful.

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