As you know, Nicola Formichetti aka Lady Gaga’s BFF took the reigns over the iconic brand Diesel. Now, we are privy to the first ever collection that was presented on the occasion of the anniversary of his appointment for the brand.
“This collection is a foundational collection. We are re-looking at our iconic pieces and the themes and spirit of Diesel; looking at what we essentially are and what we stand for, and then looking at where we are going to…” Nicola Formichetti, Artistic Director of Diesel.
“I was always interested in fashion from the street and Diesel is about that. I grew up with Diesel,” he adds. “This collection is almost like going back to where I began as a stylist, when I first moved from Italy to London; being young, looking at global fashion from Italy, Japan and London, all places where the street was key. I wanted to have that feeling back, that Nineties feeling of a world of possibilities, that feeling when I discovered Diesel. It was fun, it was fashion and non-fashion – it was beyond fashion.”
“This is a very special moment in the history of Diesel; 35 years of an alternative spirit, many successes and a lot of fun. Today I am enjoying the opportunity to marry the company’s heritage, my personal know-how and Nicola’s vision to create the future of the brand. With this collection and event we are setting the new starting point of where we are heading to.” Renzo Rosso, Founder of Diesel
Guests weren’t just treated to exciting fashion – a special bash was held that had Courtney Love, Amber Le Bon, Kyla la Grange etc attend.