‘Bon Chic, Bon Genre’ means ‘Good Style, Good Attitude’ in Parisian and that’s exactly what we’re getting a taste of, right here in India. Reliance Brands has just announced an exclusive long-term partnership with the brand that was built to embody a combination of European sophistication and American spirit – BCBGMAXAZRIA and BCBGeneration.
BCBGMAXAZRIA creates sophisticated, wearable clothing for all facets of a woman’s lifestyle while BCBGeneration bridges the gap between aspirations and imitation – so we have the best of both worlds! Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd. tells us, “Indian women are on a constant lookout for edgy fashion solutions and we are very excited to bring them trendiest global style in the form of BCBGMAXAZIRA and BCBGeneration.”
Loyalists of the brand include celebrities like Rihanna, Zoe Saldana, Halle Berry, Emma Stone and such others. Bollywood girls, Yami Gautam, Priyanka Chopra and Kareena Kapoor Khan have also been spotted wearing creations from the brand.
Personally, I can’t wait for the stores to open up, we’ve been told they should be ready in time for Spring 2015 – let the saving begin!!