How To Pronounce Some Really Tough Fashion Names

Anushka Mulchandani , 17 Jun 2014
Atsu Sekhose
Atsu Sekhose

A few months ago, i-D magazine came up with a useful guide to pronouncing some really hard names in the fashion industry. They helped us solve the constant dilemmas we’ve faced with brands like Balmain, Loewe and such others. Phew! That really cleared up a lot of things! Take a look

Now this takes care of all the tough international brands. But what about some of the Indian brand names that are hard to pronounce? While we don’t have an instructional video as yet, I’ve tried to break it up for you the best I could. Take a look; hopefully I’ve helped you solve some of your brand name queries (It helped clear up a few things for me too!).

Koëcsh
Kresha Bajaj & Sushmita Sen
Kresha Bajaj & Sushmita Sen

This proved to be one of the tougher ones; with a name like Koëcsh, I’ve heard everything from Ko-eesh to Ko-aysh, Here’s the correct way – Ko-esh.

Mawi

When Mawi Keivom showed her collection with Gaurav Gupta, everyone assumed it was pronounced Ma-wi, it’s actually pronounced Moy – did you expect that? I know I didn’t!

Sailex
Sailex
Sailex

How incredible are his clothes! While the name looks like Sail-ex, the correct pronunciation is Sai-lex.

Huemn

I couldn’t get this right for the longest time! Was it hue-m? Was the ‘n’ silent? So many questions?! I was told it’s pronounced as simply as human, like human being.

Bodice
Ruchika Sachdeva
Ruchika Sachdeva

Not Bod-ice it’s simple Bo-dis.

Ekru

Funny name, this one! To pronounce I mean. It’s E-kru not Eek-ru.

Geisha Designs

This is universal, the word Geisha can be pronounced two ways – Gay-sha or Gee-sha. Guy-sha or Ge-shee-a isn’t correct.

Abraham & Thakore
David Abraham and Rakesh Thakore
David Abraham and Rakesh Thakore

Everyone gets Abraham right the problem comes in with the Thakore part of the name. The last ‘e’ in the name Thakore is silent so it’s pronounced as Thakor.

Atsu
Atsu Sekhose
Atsu Sekhose

This can prove to be slightly tough. You don’t break the word up like At-su. Just say it as one word Atsu.

Rehane

The last ‘e’ in Rehane isn’t silent as you might just think. It’s Rehanay and not Rehan.

Péro
Aneeth Arora
Aneeth Arora

Like Ekru, this is another funny pronunciation. Pe-ro not Pay-ro.

Lecoanet Hemant

This is possibly the most difficult one yet. You’ll hear a lot of Leo-ca-net and Lee-conet. He pronounces it as Le-co-nay.

Did that make a difference? In case there are any you think we’ve missed out, let us know in the comments below. We would love to help!

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