Riding high on the success of the trailer on YouTube, the team of Finding Fanny has a lot to be happy about! The quirky trailer starring Deepika Padukone, Pankaj Kapoor, Arjun Kapoor, Dimple Kapadia and Naseeruddin Shah, has received a lot of appreciation and positive comments from the audience, which has made the makers of this film decide to hold its premiere on 25th August, 17 days before its release!
The team of Finding Fanny will be making history with this early premiere as it’s something that has never been done in Bollywood before. Producer Dinesh Vijan said in a statement, “Premiering a film two weeks before its release has never been done and we are willing to stick our necks out with a unique product like Finding Fanny. We want opinion makers and regular movie-goers to watch the film and share their views. Sure, it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us.”
Co-producer & Fox Star Studio’s chief marketing officer, Shika Kapur also said, “Homi has made an exceptional film with impeccable performances. A product this strong and unique deserves an equally unique marketing approach. Thus, we are inverting the course of the promotions of Finding Fanny. We will be commencing our campaign with the premiere of the film.”
The comedy directed by Homi Adajania, will release in theatres on September 12. With all the hype around the film and with the eclectic mix of actors, we can’t wait to watch them share screen space! Looks like it’s going to be a laugh riot! Are you going to watch this film?