Is Aamir Khan's Middle Name Innovation? We Think So.

Shreemi Verma , 01 Aug 2014
Aamir Khan
Aamir Khan

As you know, Aamir Khan has already created a buzz around PK by baring it all. He is now taking the publicity of this widely awaited movie a step further by incorporating a talking standee in movie theatres! Yes, ladies and gentlemen, this will be the first time there will be a talking standee in a movie!

Aamir Khan
Aamir Khan

Known for his unique marketing strategies for each of his movies, Aamir has truly gone a step ahead for this one! These standees will be kept in theatres and when you go close to any of them, Aamir will talk back to you as it has Aamir Khan on it and has Aamir’s voice installed in it. So much Aamir, yay!

@aamir_khan
@aamir_khan

According to sources, it was both Rajkumar Hirani and Aamir’s idea to have these standees as an innovative way to promote one of the most awaited movies of the year, PK. We think the idea sounds cool, what about you?

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