Are You As Angry With This Fashion Shoot As We Are?

Are You As Angry With This Fashion Shoot As We Are?

Team MissMalini
The Wrong Turn by Raj Shetye
The Wrong Turn by Raj Shetye

A fashion photographer named, Raj Shetye uploaded these pictures to his work profile and shared it on social media. The so-called “editorial” (which to me, seems nothing more than a test shoot) is called ‘Wrong Turn’ and features a few male models ‘man-handling’ a female model in a bus. Anyone with half a brain can sense that these “geniuses” have tried to glamourize sexual abuse.

The Wrong Turn by Raj Shetye
The Wrong Turn by Raj Shetye

We are ashamed that these are members of the fashion industry. We are also deeply shocked and saddened by the fact that no one, in the team, saw that their ‘creative’ offering was in really bad taste. More so, it trivialized something that the country has been fighting to set right. In rage, familiar names from the fashion and film industry shared the picture and expressed their disgust to the shoot!

Top Indian fashion model, Carol Gracias' Facebook status update.
Top Indian fashion model, Carol Gracias’ Facebook status update.
Fashion photographer, Fabian Charuau's Facebook status update.
Fashion photographer, Fabian Charuau’s Facebook status update.
Actor, Purab Kohli's Facebook status update.
Actor, Purab Kohli’s Facebook status update.
Yash Raj Film's Shanoo Sharma's Facebook status update.
Yash Raj Film’s Shanoo Sharma’s Facebook status update.

This isn’t the first time fashion has crossed the line while trying to make a bold statement. We did a post on it a while ago. Click here to read.

As members of the industry, it’s time we rethink the way we choose to use the medium to express ourselves. Being bold, risque and over-the-top is a part of the creative process, but we need to be more responsible and calculate how our work will play out in the large scheme of things. We hope and wish that the people involved in this shoot have learnt from  this immature mistake and learnt a lesson from it.