MissMalini & Nowshad Take the #ALS #IceBucketChallenge

MissMalini , 22 Aug 2014

Yep we did it! (Just like half of Bollywood.) And here’s why you should too!

MissMalini's #ALS #IceBucketChallenge
MissMalini’s #ALS #IceBucketChallenge

Wait, what is the ice bucket challenge?

It’s an effort to raise awareness about ALS where you must dump a bucket of ice cold water on your head (with help if required) and then dare three people to do the same. If they can’t (ideally within 24 hours) they must donate $100 (₹6,000) to the ALS association. (FYI, you should do it, and donate anyway!)

What is ALS?

Amyotrophic lateral sclerosis, lso referred to as Lou Gehrig‘s Disease. A progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord :( ALS is thought to be affect 2 people every 1 lakh of the global population. About 20% of people with ALS live 5 years or more, up to 10% live more than 10 years and about 5% live up to 20 years after diagnosis.

I get the donation part, but how does dunking a bucket of ice water help anyone?

It spreads awareness. The reason YOU and I now know about ALS is because someone poured a bucket of ice water on their head (and then dared somebody famous to do it.) I think that’s mission accomplished! :) Also a reported $31.5 million has been raised for the national ALS foundation since the Ice Bucket Challenge began on July 29 versus $1.9 million in 2012. Woot woot!

Btw, who started it? (The Ice bucket challenge, not ALS.)

This guy.

A professional Sarasota golfer is being credited with starting the ALS Ice Bucket Challenge that has exploded around the world. His Ice Bucket Challenge is reported to be the first connected to ALS for his wife’s cousin, Jeanette Senerchia, whose husband, Anthony Senerchia, in New York, who has battled ALS for 11 years. Chris Kennedy challenged three people, and then they challenged three people and pay it forward happened. Which Celebrities Would YOU Nominate For The #IceBucketChallenge? I hear Justin Bieber challenged Barack Obama. Bold move Biebs.

DONATE HERE.

PS. Did I mention Holi is my favourite day of the year? Us Desi’s have been playing the Ice Bucket Challenge for eons now. #JustSaying #ChallengeAccepted!

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