Ladies, Meet Jackie Soft. Gucci’s New Bag Line.

Zina Tasreen , 24 Aug 2014
Gucci's 'Jackie Soft' handbag range
The ‘Jackie Soft’ handbag range

There’s no denying that Gucci makes lust-worthy handbags but they are not really my cup of tea, for one reason or the other. That though is set to change when the Autumn/Winter’14 collection hits the stores. And the reason being, its iconic ‘Jackie’ bag got bit of a makeover — to some nifty results.

Gucci's 'Jackie Soft' shoulder bags
The ‘Jackie Soft’ shoulder bags
Gucci's 'Jackie Soft' Hobo bags
The ‘Jackie Soft’ Hobo bags

Called the ‘Jackie Soft’, it comes in five different styles and a myriad of colours, ranging from the sophisticated and classic black, nut brown, camel, mystic white and stone to the fresh and bright eucalyptus, cerulean, aqua, new pink, rosy blush, rose baby candy, chardonnay, aquamarine and dark zest. The materials used for the range include grained and natural Grand Prix leather, which allows unlined construction and confers softness and lightness. The bags would also come in python, crocodile and leopard-printed pony skin for the ultra rich :-p.

Cate Blanchett carrying the Gucci Jackie Soft tote (Photo courtesy | Gucci)
Cate Blanchett carrying the Gucci Jackie Soft tote in classic camel (Photo courtesy | Gucci)

I’m coveting the Jackie Soft tote: the boxy, roomy number in one of the pastel colours with no visible branding and minimal hardware is just so me. #iamalogophobe

And I am presuming Gucci wants to give the range the best shot at becoming a smash hit, as it’s set to roll out a massive ad campaign for it featuring… KATE MOSS!!!

What do you think? Major bag lust, or you’ll let this one pass?

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