With the festive season just round the corner, HomeShop18 and Bollywood actress turned designer Shilpa Shetty Kundra freshly collaborated to launch the SSK Line of exclusive sarees solely for HomeShop18 shoppers. Keeping her fashion statement alive, the SSK Line mirrors the actress’ graceful style. That’s not all, the meticulously created collection is well priced and won’t break the bank. It will be sold on HomeShop18 – TV, web and mobile applications.
The collection is all set to add a touch of glitz and glam to your festive look with carefully handcrafted sequin embellishments, crystal work and zari embroidery in fabrics like chiffon and georgette.
On account of the exclusive association Sundeep Malhotra, Founder and CEO, HomeShop18 exclaimed “HomeShop18 has always been at the forefront of innovation and in a yet another first, we’re proud to launch a range by Bollywood star and fashion icon Shilpa Shetty Kundra. The exclusive SSK sarees offer our customers a premium collection at an affordable price point and supreme quality. We believe this partnership will revolutionize designer-wear by making it accessible to women across India.”
Shilpa Shetty added to it saying, “In this exclusive collaboration with HomeShop18, I’ve enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing the richness. The biggest prerequisite being budget friendly.”
Take a look at some of the designs from the collection.
The collection is about to be launched for 3000 plus cities in India this Diwali and certainly is one to keep an eye out for. Psst, they do home deliveries too!
It will be aired on October 11, 2014 at 12:00 noon, here are the channels to watch:
Tata Sky – channel no. 135
Dish TV – channel no. 122
Reliance – channel no. 219
Videocon – channel no. 137
Airtel – channel no. 112
Here’s to a trendy Diwali with HomeShop18 and Shilpa Shetty!