Estée Lauder Promotes Beauty With a Cause!

Estée Lauder Promotes Beauty With a Cause!

Jyotika Udeshi
Instagram | @bcacampaign
Instagram | @bcacampaign

If you are looking to buy make-up this month, opt for any brand under the Estée Lauder group! Not only does their make-up make you look good, and feel good, but it’s all about beauty with brains! The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign, is an annual campaign which raises funds for global research, awareness campaigns and medical services for breast cancer, via sale of their products.

India BCA 2012 - Clinique Employees
India BCA 2012 – Clinique Employees

The Estée Lauder Companies have also been encouraging the world to share and inspire using the hashtags #BCAstrength and #EsteeLauderBCAIndia @BCACampaign through Twitter, Facebook, and Instagram. This campaign will donate from Rs. 100 to Rs. 10,00,00 for all the messages shared under this campaign throughout the month. All donations will go to local charities of the Women’s Cancer Initiative – Tata Memorial Hospital and Indian Cancer Society – Cancer Sahyog.

Since October is Breast Cancer Awareness month, we’ve listed out some amazing products that will really make a difference – to  your beauty and to the world!

Bobbi Brown Foundation Sticks

Bobbi Brown Foundation Sticks
Bobbi Brown Foundation Sticks

Bobbi Brown undertones work perfectly well on Indian women’s skin. These correcting and concealing foundation sticks make for easy application. Let’s just say they’re classics for a reason and can be used solely on problem areas or entirely as foundation. Here’s a quick tip: they fit perfectly well in any clutch or handbag, plus there’s no fear of leaking liquids.

Clinique Long Last Lipstick Soft Matte in Peony

Clinique Long Last Lipstick Soft Matte in Peony
Clinique Long Last Lipstick Soft Matte in Peony

Clinique’s Long Last Lipsticks are famous for their ability to stay put! This shade is a punchy pink that doesn’t feather, creep, or dry out lips. Pink is the color of the month and  this lipstick is a must-have for every girly-girl!

Estée Lauder Modern Muse

Modern Muse
Modern Muse

Inspiring, confident, and independent are the three words that describe the feel of this fragrance. With contrasting scents of flowers and woods, and an elegant packaging, this fragrance is the ultimate supporter of the BCA Campaign!

Tweet, Share, or click to do your part towards promoting breast cancer awareness and medical support.