Think office wear has to be boring? Van Heusen disagrees.
To prove it, Van Heusen has launched Season II of their popular contest, Most Fashionable Professional. The campaign was conceptualized with the goal of discovering the 10 most fashionable professionals in India, from a base of 26 million specialists registered on Linkedln.
Meet some of the shortlisted winners here, for some office-chic inspiration:
Swati defines her style as synonymous to comfort. Her style is a mix of easy chic and bold statement accessories. She is open to experimenting and enjoys trying out new trendy styles that come her way.
Aditi describes her style statement as something that defines her personality. She characterises her work wear by her four A’s: Authentic, Appropriate, Attractive and Affordable. She believes is versatility and defines her dressing style by colour or silhouette. She strongly believes in play at work.
Neha considers comfort dressing to be a top priority when it comes to work. She believes in dressing for confidence rather than experimenting. She enjoys looking good and putting together a structured look while dressing for work.
For Munish, power dressing is the ultimate way to go for when it comes to choosing clothes for work. Although his style statement mostly depends on his to-do-list, he is always dressed perfectly to attend a black tie event. A watch is his go-to accessory and he does not shy away from flaunting it.
Ranmohan is a dapper man who loves to dress his attitude with confidence. He chooses beauty over brains and believes that your clothing style ultimately reflects your personality.
Expressing his thoughts on the campaign, Mr Vinay Bhopatkar, Brand Head, Van Heusen said,
This is in line with our continued endeavours of making the workspace a more fashionable place. Last season the contest got overwhelming response and this year our aim is to keep the same spirit up. Van Heusen has always symbolized fashion for the professionals and to be able to communicate the same through the most powerful professional networking site LinkedIn, is outstanding.”
On the account of gathering three times more participation in its season two, Ashutosh Gupta, Director, Marketing Solutions, LinkedIn expressed,
After the huge success of our campaign with Van Heusen last year, it is no surprise that we see a bigger and scaled version of “Most Fashionable Professional” on LinkedIn. Through this campaign LinkedIn enables Van Heusen to drive brand awareness with our member base of over 26 million ambitious and aspiring professionals in India, in a creative and contextual manner.”
Stay tuned for more!