100 crore club is passé, 200 crore club is in and 300 crore club is desirable. As 2014 comes to a close, only two films have managed to cross the 200 crore mark – Kick and Happy New Year. Now with Aamir Khan set to bring his P.K. next Friday, the debate is already on around whether the film would manage to cross the 300 crore mark.
However, Shah Rukh Khan believes that all of this is just futile, especially when it comes to targeting a particular number. At least when it comes to his own films, Shah Rukh insists that he doesn’t set any number in mind while chasing a target like 200 crore, 300 crore or beyond!
If I were to tell you honestly, which one of us has seen 300-400-500 crore in real life? I have not seen even 100 crore. This whole 500-1000-1200 crore is an enticing space to write figures that ‘wow, 200 crore ho gaya, 250 crore ho gaya’. I think this is the most wrong thing that has started in our industry.
In fact I would like the most number of people to watch my film, that’s how I think it should be. I don’t think of it this way that agar 200 crore karne hain to itne log picture mein aane chahiye taaki yeh target poora ho jaaye. To think of 100-300-500 crore is a stupid way to do business. It should be rather this way that ‘last time I managed to make 100 people see my film so this time let me create something that 120 people see’. Collections would come in automatically.
Well said Shah Rukh, we do agree for sure!