Nimrat Kaur
Nimrat Kaur (Source:

In case you haven’t seen it already, the Titan Raga watches have started a new campaign with a new hashtag #HerLifeHerChoices. Now I’m not always a fan of using a social issue to bring mileage to a brand but I cannot deny how beautifully this ad kicks ass. It’s like that nice, slow, perfect kick that strikes a little late but really, really hard. Helping matters is the beautiful Nimrat Kaur who had won our heart with The Lunchbox – here she essays the role of an independent, strong and very classy woman. Check out the ad below and tell me what you think of it!

Trust me, no lady here at MissMalini HQ is a misandrist, it’s just nice to see an ad that speaks volumes without saying too much. It’s a little cheer for our sisters out there who are not apologetic about their career, their position and they way they wish to lead their lives. Nicely done Titan!