Out of the blue, Anurag Kashyap‘s much-delayed Ugly is all set for release. With just a 10 day window for the film’s promotion, the thought is indeed noble to spend less on marketing. Having said that, it is pretty much a wait and watch scenario to see if the gamble pays off. After all, PK is doing great, whereas Ugly doesn’t have any star faces to run on. It will all boil down to word of mouth.
Now that would still be fine enough for a feel-good affair, as such films have a bigger chance to grow on the basis of news spreading fast about their worth. However, Ugly is a dark film and hence is aiming for a niche audience to begin with. As things stand today, the film might not have a great opening, and it would actually be a surprise if it manages to register an impact the box office.