So I casually opened up my snapchat (as I do), for my usual dose of snaps that greet me every morning in the form of everyone’s stories and KABOOM. Something was different. I realised immediately and upon snooping around a little, I discovered DISCOVER!
Snapchat has taken the initiative to introduce a new way to explore stories from different editorial teams in bite-sized snippets, which we think is just way beyond cool. So the results are a collaboration with world-class leaders in media (Cosmopolitan, People Magazine, CNN, MTV, just to name a few)! The special thing about Discover is that it isn’t necessarily about what gets the most likes and recognition, but more so about what editors and artists deem as most popular/important and thats exactly what we see (and let me just say, these guys DO NOT disappoint)! The whole point of ‘Discover’ was to develop a tool which could bridge the gap between old school journalism and a young, tech savvy audience – and this just keeps getting better and better.
Every edition is refreshed after 24 hours because as the astute creators of snapchat say,
What’s new today, is history tomorrow!
Have you tried out Discover on Snapchat yet?! Check out the video below for a short rundown on all the nifty ways you can use this clever platform. We’re telling you, you’re gonna love this little piece of genius – we certainly do!
So what are you waiting for? Get snapping! :)