Dabur Vatika, a well known hair-care brand, took the initiative to change perceptions about beauty with their Brave and Beautiful campaign for World Cancer Day. This heart-touching ad shows a cancer survivor who is trying to lead a normal life with her husband and daughter, but is still plagued by insecurities due to losing her hair. Her supportive husband helps her in every way, especially on the day she goes back to her office. What happens ahead will make you cry (I guarantee you).
Isn’t it wonderful? We hope this brilliant campaign helps to put the message across. You don’t need to look a certain way to be beautiful. We love your initiative Dabur!