Shamitabh is the sole notable release of the week and should take a decent opening at the box office. The team hasn’t gone overboard with the promotions and has created the right amount of buzz. But the kind of brand value that the combination of Amitabh Bachchan and R. Balki boast of (courtesy Paa and Cheeni Kum), ensures that this would be yet another quality film in the offering. One thing that has always worked for films coming from the house of Balki and Gauri Shinde (English Vinglish) is originality. In that aspect, even Shamitabh is expected to deliver since it has a novel subject. Moreover, with Dhanush and Akhshara Haasan, there is a freshness in the cast too.
Eros is giving the film an optimal release, which means an opening day occupancy of around 40% would ensure that good word of mouth results in decent momentum over the weekend. Since it is a solo release of the week and the only competition at the multiplexes would be Baby (which is still doing strong at premium properties), Shamitabh should bring in cheers at theaters.