What happens when your favourite singer, favourite makeup brand and a great cause tie up together? Ground-breaking things, of course! Gwen Stefani has teamed up with Urban Decay for a brand new initiative – Ultraviolet Edge.
This initiative aims to empower women all around the globe, by supporting organisations that fights for the rights of women everywhere. Urban Decay has committed to donating three million dollars over the next five years to a variety of different organisations.
So, how can you help? Go out and buy the brand’s limited edition eyeshadow primer potion in ‘Enigma’. This nude primer will prevent creasing, smudging and streaking, to give you budge-proof shadow for 24 hours! It even comes in a pretty, ombre tube for easy application. The best part? 100% of the purchase price (yes, the full amount!) will be donated to charity.
Urban Decay isn’t available in India, but we urge you to pick it up on your travels. Beauty products are always amazing, but beauty with a cause is even better!