It’s not something new that when a brand is in controversy, the person endorsing it – who usually happens to be a celebrity – also comes in the line of fire. Remember what happened with Aishwarya Rai Bachchan‘s jewellery ad?
This time, the celebrity in “trouble” is Madhuri Dixit. Since there have been several allegations against Maggi for being unhealthy, its endorser has been sent a legal notice for it too. Apparently, in a case filed by Haridwar Food and Drug Administration, the actress has to justify the tagline ‘taste bhi, health bhi’ by answering – within 15 days – how it’s healthy. If she fails to respond within this time frame, a case could be registered against her.
Damn! Let’s see how far this case on Madhuri will go. What are your thoughts about it?