Box Office Q & A: Has Aishwarya Rai's Jazbaa Benefitted From It's Showcasing At The Cannes Film Festival?

Joginder Tuteja , 10 Jun 2015

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Question of the day [QOTD]

Has Aishwarya Rai’s Jazbaa benefitted from Cannes showcasing? [Madan – Bangalore]

Yes, of course. Even though the film is four months away (it releases on 9th October), it has managed to create quite a lot of buzz already. Since Aishwarya Rai Bachchan is a regular at Cannes, Jazbaa‘s showcasing there certainly helped in attracting international collaborators. This is Aishwarya’s comeback film and since she is an international icon, it was the right decision to invest some good time and energy in foreign territories.

Moreover, this visit has worked well to generate some real good curiosity in India for sure, and that too without any active investment from the Indian media. An international event like Cannes is well covered by Bollywood media and since a big name like Aishwarya is involved, Jazbaa has managed very good publicity for itself in quickest possible time.

Filmmaker Sanjay Gupta already has a really interesting campaign lined up for the film in the weeks to follow, it can be said with good certainty that Cannes was just the beginning.

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