Anushka Sharma has been roped in to endorse a leading shampoo brand and at the event’s media interaction, the actress emphasized on her stance against endorsing fairness products. Here’s what she said to the reporters on this contentious topic.
I would not endorse products that propagate racist and sexist (beliefs)….and propagate social taboo. I don’t want to endorse products that propagate fair skin and all. I will not propagate anything that says this is right or wrong.
I think it’s commendable that actresses like Kangana Ranaut and Anushka Sharma are open about their discomfort in endorsing fairness products. The sad thing here is that sometime ago, Anushka was endorsing deodrants that made us aware of the importance of fair underarms (something not many people regard as a benchmark for attractiveness). Hopefully she’ll stick to her stance and pave the way for celebrities to not associate with such brands in the future.