Must Watch: Calvin Klein Jeans' New Campaign on Sexting and Hook ups!

Aayushi Bhargava , 31 Jul 2015
Calvin Klein
Calvin Klein

In today’s digital age, dating has evolved to be faster and easier than ever before. That’s because it’s not about actually going out on dates, but also about flirting and getting to the point – over texts (or “sexts”).  In a world of casual sex, hook ups, and virtual relationships, texting/sexting has become a huge deal. All the love and lust you feel for your partner is expressed through these intimate messages. Online dating apps have led this charge by offering people tons of choices to swipe through while making it super easy to communicate with multiple people at one time.

Calvin Klein
Calvin Klein

Calvin Klein is known for its sexual ad campaigns featuring sex symbols like Kate Moss, Scarlett Johansson, and Justin Bieber. This new campaign by Calvin Klein Jeans for Fall 2015 embraces the new dating phenomenon and features texts inspired by actual events and people, showing how love and sex have evolved over the years. It’s no surprise that this video is super sexy, and it will definitely make you want to get back to swiping!

This is just a teaser of the full set of campaign videos that will be launched this Fall. Watch this space for more in the video series! ;)

This post is in partnership with Calvin Klein Jeans.

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