Box Office: Phantom Promises An Edgy Yet Commercial Affair

Joginder Tuteja , 27 Aug 2015
Phantom
Phantom

In a year where concept-based films with controlled budgets have done well so far, there are good expectations from Phantom as well to leave a mark. If, this year, Drishyam and Badlapur have found a place in the audience’s heart solely from a content perspective, last year it was Haider which went on to find decent collections coming its way on the basis of word of mouth. None of the three films was an escapist fare. In fact, each one of them dealt with a serious issue and had a director of repute putting it all together, while being bankrolled by producers (Viacom, Eros, UTV) who are known for their commercial flicks.

Now that Kabir Khan, Sajid Nadiadwala and UTV – three of the most notable names in the industry today – are coming together for Phantom, a film based on topical issue of terrorism, one looks forward to a quality film in the offering. Of course, the presence of Saif Ali Khan and Katrina Kaif give the film a commercial edge. However, there are certain films which aren’t made for a 100 crore market but are instead put together to tell a tale which is engaging enough for a discerning segment of the audience who want their films to be slightly different (when compared to a regular Friday release) and yet entertain.

This year, both Drishyam and Badlapur have taken an opening in the range of 7 crore each and something similar is expected from Phantom as well. While a decent start is on the cards, it is expected to pick up mainly over the weekend when the word of mouth spreads. Coming from Kabir Khan, an engaging tale is pretty much on the cards. On the other hand, with Sajid on board, a classy mounting is expected, despite the fact that he has kept the costs controlled around the 40 crore mark.

There are two more releases this week – Kaun Kitney Paani Mein and Banke Ki Crazy Baraat. While the former may still get a decent release, the latter may just have a token arrival at select theaters. The promotion has been pretty limited for both films and low awareness would impact the opening day figures as well.

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