So this is cool! After opening up boutique stores in New Delhi (2014) and Mumbai (2015), jewellery brand NIRAV MODI opened its first international boutique on Madison Avenue in New York on September 8th. We hear it’s a 700 square foot store designed by Jaime Hayon, an acclaimed Spanish artist and designer. Pretty epic, right?
Establishing a presence in the United States is a key milestone of our growth strategy as a leading international luxury brand. The sophisticated American woman will recognize, as soon as she enters the boutique, that each jewel and the entire experience is designed to pay tribute to her beauty, and to make her look and feel ‘everyday spectacular’.
As a brand, NIRAV MODI is all about combining Indian heritage with Nirav’s personal love for poetry, art, architecture and nature – and their New York store is going to reflect that as well. It’s going to be one of only two stores in the US to offer Argyle Pink Diamonds. Besides that, if you drop into their NY store, you’ll also spot a full selection of NIRAV MODI designs, including the Constellation necklace, the signature expandable diamond ‘Embrace bangles’, and the Mughal collection.
They’ve also got plans for further international expansion – this store will be followed by the opening of a boutique in Hong Kong. So this is definitely one Indian brand that’s going international!
Will you be dropping by the NIRAV MODI store on Madison Avenue?
* This post is in partnership with NIRAV MODI JEWELS