So This Is What Makes Kendall Jenner’s Makeup Come To Life!

So This Is What Makes Kendall Jenner’s Makeup Come To Life!

Natasha Patel
Estée Lauder Double Wear To Go Makeup
Estée Lauder Double Wear To Go Makeup

The new Estée Lauder campaign video is out introducing the brand’s new eight-hour-wear makeup for the woman on the go. Great, right? What’s even greater, the video where 19-year-old Kendall Jenner and her posse of modelesque friends are glued to their cell phones. Don’t follow how this relates to their new product? Yeah neither did I at first, until I saw the video.

Appropriately titled Party Zombies, the video show that each time a new friend arrives at the party, the model jumps up to greet them. And a few seconds later returns once again texting on her iPhone while sitting alongside several other gorgeous guests who are all doing the same thing. Déjà vu of a party you’ve been to? Well, there’s one thing you’re missing out on – Kendall whipping out her trusty double wear makeup to go compact that makes the party really come to life.

As much as it is a bit of a stretch, we’re quite amused by this video. And the message it’s trying to send across is; phones off, makeup on! Time to get out of the phone trance, guys!

Are you going to be a party zombie?