Last year, we told you about an inspiring Indian-American who’s invention, FreshPaper, was changing the way the world eats.
Big news: Kavita Shukla’s idea is now in the running to win one of the biggest prizes in the world: a coveted $5 million ad spot during the 2016 NFL Super Bowl (basically North America’s biggest sporting event)!
Not only would Kavita become the first Indian woman entrepreneur EVER featured during the USA’s biggest night in TV (usually dominated by male-centric beer commercials), but her simple idea would reach 100 million viewers in an instant – sparking a global conversation around the enormous challenge of food waste, and inspiring other entrepreneurs, especially women, to think bigger with their ideas. In short, this Indian’s ad could actually change the world.
While the world’s farmers harvest enough food to feed the planet, more than twenty-five percent of the world’s food supply is lost to spoilage, and over 800 million people go hungry every night.
Aside from us, Kavita’s inspiring story has already captured the attention of influencers like Oprah Winfrey and Richard Branson, and FreshPaper has been presented the world’s largest prize for design (previously awarded to Apple and Tesla) by Her Royal Highness the Crown Princess of Denmark. Wow.
Even this guy was impressed :)
The Super Bowl ad spot is the biggest opportunity yet for this small social enterprise. It’s now all up to a global vote, and they need our help.
If you like what Kavita & FreshPaper are doing to change the world’s food system, you can vote here every day until 3rd November. We’re voting for her… and you should, too!
And you could share this crazy inspiring video of Kavita’s story (she’s been working on this idea since she was 12 years old!) if you think we need more girls to believe in the power of their ideas.
What are you waiting for? Get up and vote!