The Bacardi Enchanted Valley Carnival 2015 is a festival of firsts, literally! From artists, to the kind of stages, to going completely cashless, BEVC 15 is bringing a lot of things to India for the first time. Check out the insane list right away!
1) Tiesto is performing for the first time at a music festival in India
Tiesto has performed in India before, but at an Indian music festival? NEVER!
2) Oliver Heldens and Noisecontrollers are also performing for the first time in India
3) Hardstyle (a form of EDM) will make its grand debut in an Indian music festival
Hardstyle is an electronic dance genre mixing influences from hard trance and hardcore. Hardstyle typically consists of a deep, hard-sounding kick drum, intense faded or reversed basslines accompanying the beat, a dissonant synth melody, and detuned and distorted sounds. Noisecontrollers is a pioneer in this genre.
4) Armada Stage and Full on Stage will be there for first time in India
Bacardi Enchanted Valley Carnival is bringing the Armada Stage to India for the first time ever! Co-founded by Armin van Buuren, the Armada Stage is an independent record label which features massive artists who have performed at world-famous music festivals like Tomorrowland, Creamfields, Electronic Family and more. The Full on Stage is usually an experience felt by people who visit music festivals like Tomorrowworld, and this year, BEVC is gonna have it too!
5) BEVC is India’s first festival to go cashless
All you have to do is exchange your ticket for a cashless band at the box-office, go to a top-up counter and load your band with credit. So all your purchases, your entry to the festival and campsite can be done through that one band on your hand. Don’t lose that!
6) This is the first Indian music festival that a music label has acquired a stake in
And we’re getting ready to party #BEVC15 style! Are you joining us? ???? pic.twitter.com/WmZLLoXpjc
— UniversalMusic India (@UMusicIndia) December 16, 2015
Universal Music India has bought around 50% stakes in BEVC. In an interview to Banging Beats, the MD and CEO of Universal Music Group & EMI Music, South Asia – Devraj Sanyal has said that he has been following Shoven Shah (the founder and director of EVC) & EVC for the past 2 years & was very impressed how someone with virtually no background in this space but pure passion built a festival of vibe. So naturally when they started talking things locked in almost immediately & they are now a proud joint venture that will co-own & run the brand EVC across all its natural verticals, present & future.
Are you excited? Because we definitely are! #JoinTheTribe