Was Miss Universe 2015's Surprise Ending A Ratings Hoax?

Shreemi Verma , 21 Dec 2015

SPOILER ALERT: The winner of Miss Universe 2015 is revealed in this post!


Everyone who watched Miss Universe 2015 (or has an Internet connection) knows by now that the host, Steve Harvey, announced the wrong name as the winner of the crown. Yep, much to everyone’s embarrassment, Steve declared that Miss Colombia was the new Miss Universe. Only AFTER she was done with the crowning and obligatory walking/crying/waving did he came back to apologise and announce that the actual winner was Miss Philippines. Not only was this the most exciting thing to happen to Priyam (from Team MM) who was LIVE tweeting the show at 5.30 am, but it also instantly shot Miss Universe to the top of the day’s trends on social media.

Such blunders are so unbelievable – and dominate the news cycle so completely – that many people are wondering if the faux pas was done on purpose. Think about it: the incident has been trending worldwide for hours. Everyone is only talking about how awkward the fuck up was, and of course, the Internet cannot stop making jokes! Even Steve’s apology tweet spelt Colombia wrong (“Columbia”). This obviously has added to the conjecture around the crowning.

Know what I mean? But there are also Harvey sympathizers who truly believe it was an honest mistake.

Publications like the Washington Post and Ad Week have also written about how this mishap sounds more like a publicity stunt than a genuine error. Here’s what Washinton Post had to say about this incident –

Steve Harvey mixing up the winner of the 2015 Miss Universe pageant on Sunday had all the ingredients of an epic viral moment: A beauty pageant. An embarrassing gaffe. The agonizing scene when Harvey admitted he made a mistake. The look on Miss Colombia Ariadna Gutierrez’s face when her crown was taken off her crown and given to the real winner, Miss Philippines Pia Wurtzbach.

It was so perfect. Maybe…a little too perfect.

And here’s what Adweek had to say –

The whole scenario, frankly, felt like a twist from WWE’s WrestleMania rather than from a hyperproduced global pageant.

What do you think? Honest error or strategic plot twist?

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