UNICEF hosted its 6th biennial UNICEF Ball in Los Angeles earlier this week. An evening presented by none other than luxury fashion house Louis Vuitton. In attendance were Léa Seydoux, Nicole Kidman, Jennifer Connelly, Selena Gomez, Miranda Kerr, and Mariah Carey, just to name a few (all wearing Vuitton, of course).
The glamorous evening celebrated a global partnership between Louis Vuitton and the United Nation’s Children’s Fund (UNICEF); a partnership with an aim of raising funds to help support children that are exposed to situations that threaten their safety and well-being.
To kick off the campaign and help raise funds, LV launched a specially designed product, the Silver Lockit – an age-old symbol of protection that will seal one’s promise to help children in need. The brand announced that $200 will be donated to UNICEF for each Silver Lockit pendant or bracelet sold around the world.
For each $200 donated (i.e. for each Silver Lockit that you buy), UNICEF may provide: 6 First Aid kits with practical equipment for treating cuts and minor burns to protect children against infections, or 25 fleece blankets to keep babies and children warm and snug in emergency situations, or 45 life-saving mosquito nets to help protect children and their families from malaria. Now that’s shopping for a cause, wouldn’t you say?
In addition to launching the Silver Lockit, Louis Vuitton launched the #MakeAPromise social media campaign to raise awareness around the world. With the help of celebrities and global influencers, the brand encourages people to seal their commitment to helping children with a “pinky promise”. Just like Heidi Klum and David Beckham did!
Our favourite Kapoor sister made their promises too.
So, time to indulge in some guilt free shopping and #MakeAPromise to support the most vulnerable children around the world? We’d definitely say so!