Kya Kool Hain Hum 3 knew what it was up against when it decided to rush up its release for 22nd January. It was pretty much on the cards that critical response would be negative for the film, especially with a film like Airlift releasing on the same date. Still, to encash on its status as the first adult comedy of the year, it came up with a sudden announcement of its release plans, and then stuck to it.
As a result, the film currently stands around the 18.5 crore* mark. On Friday, the film primarily attracted that segment of audience which it was catering to. However, the collections saw a massive fall the next day, as evidenced in Saturday and Sunday collections. Which is a downer as it was heavily promoted as India’s first ever porn-com. The film might gain some numbers from the Republic Day holiday but looking at the trends, collections over the weekdays will mostly be on the lower side.
The other adult comedy of 2016, Mastizaade is releasing this week, which belongs to the same genre. It will be interesting to see how Kya Kool Hain Hum 3 battles out with the Milap Zaveri directed film which has Sunny Leone as an added attraction, and that too in a double role.
*Final numbers awaited
Note: All collections as per production and distributor sources