Kangana Ranaut Looks Effortlessly Chic In This Outfit!

Alisha Fernandes , 23 Mar 2016
Kangana Ranaut for Melange by Lifestyle
Kangana Ranaut for Melange by Lifestyle

Spring-Summer is here and ethnic wear brand, Melange by Lifestyle just launched their new collection, but that’s not all! Boss Lady MissMalini introduced Kangana Ranaut as the brand ambassador for this new collection and their newest #RethinkEthnic campaign.

Kangana Ranaut
Kangana Ranaut

The Kangana Ranaut for Melange by Lifestyle collection is aimed at the young Indian woman who enjoys ethnic wear, but with a contemporary twist so as to highlight her own individuality. Who better than Kangana then, right? And Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd. agrees,

Kangana wholly embodies the Melange Woman with her effortless style, fierce personality and independent persona. We are delighted to have her as our brand ambassador.

MissMalini, Kangana Ranaut & VP Lifestyle Srinivasa Rao
MissMalini, Kangana Ranaut & VP Marketing Lifestyle Srinivasa Rao

Kangana wore a summery ethnic ensemble, that was styled in a refreshing way. Everything about her look embodied the #RethinkEthnic ideology.  Speaking about the brand, and her own personal style  Kangana added,

Melange is a brand that gives a contemporary twist to traditional Indian wear and adds a chic vibe to ethnic looks, much like my free-spirited sense of fashion. The way the brand marries Indian aesthetics with fun, modern nuances makes me rethink ethnic and fall in love with it.

Kangana Ranaut
Kangana Ranaut

The bohemian collection has everything from garden and paisley prints in sheers, maxis, cover ups and flowy silhouettes. We love the Indigo palette, tribal textiles from Central Asia and the Indigo tie-and-dyes. There are also interesting & unconventional voluminous pants & patterned kimonos and waist coats that we just can’t wait to get our hands on! Can you?

Check out the entire campaign here:

For more details on the collection, check out Lifestyle Stores on Facebook, Twitter and Instagram!

*This post is in partnership with Lifestyle Stores 

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